Andre Charland’s startup
just launched RobotReplay, which is a really cool!
It’s a javascript nugget that you drop on your website. The javascript records user actions. So far pretty standard web instrumentation. But the cool thing is that it lets you watch your users actions as a movie. This is AWESOME, because it lets you gather insights about your users in a very unorganized fashion. Just drop the code into your site, and then watch movies whenever you have a spare minute.
I’m not clear on whether it ACTUALLY grabs mouse position in real time, or if it just does interpolation (you need to grab mouse position in order to be useful. Clarification from someone who knows?). And I’m not sure about what the performance implications are of this code: I’m always very careful about adding 3rd-party javascript to my site, because I’ve seen problems in the past (with stuff like google analytics, for example). But for a site that’s in early alpha / beta / pre-techcrunch mode, this is a great way to keep an eye on what the heck people are doing when they visit your site. You can do user research, without really doing user research!
I’ve got it installed on my blog, and I’ve been enjoying watching the movies. No real insights yet (I’m at the Web 2.0 Expo, and the internet connection is dog-slow, so haven’t been able to watch many users yet). But pretty neat stuff!