mytoday.com launches at barcamp Delhi

I’m sitting at barcamp Delhi. VeerChand Bothra of NetCore is demoing a very slick “microcontent client” called mytoday.com. It seems to be a specialized AJAX homepage. It allows the quick creation of niche publications that aggregate and present rss data. The design is very slick, with geographic filtering. It also has very rich integration with phone (at sister site m.mytoday.com). It makes it very simple to great aggregated feeds. Check out mytoday.com/bcdelhi, which they built in an hour and which is consuming all the blogs, tagged photos, etc from barcamp delhi. Awesome!
The core insight of this approach seems to be that most “real people” won’t build up an rss reader from scratch. But they’ll be OK with deleting feeds from a pre-existing set.
Presentation available here.
UPDATE: emergic writes about MyToday.