It is certainly true that static html shopping cart leaves a lot to be desired, and therefore leaves a lot of money on the table. We’ve seen a few good examples of flash-based shopping carts (namely TJMaxx and ihotelier), but this is the first generic shopping cart I know of that is being sold to third parties. (Panic goods, are you listening? Release an AJAX version of this stuff!)
The article tics down the disadvantages of simple HTML-based shopping carts:
It takes time to load pages. HTML also dictates the order of events–enter shipping information first, then billing information, etc. And HTML is more static compared to the more animated Flash-based programs. “That whole interaction is kind of clumsy,” Chung said.
The rise of high-speed Internet access and dynamic Web applications like Flash are combining to make online shopping a much slicker experience, Forrester Research analyst Harley Manning said. And shopping carts are just the beginning. Browsing and product search are getting makeovers too. “It’s an idea that’s reached a tipping point,” Manning said. “Bandwidth is faster, processing is faster, and people are building these more sophisticated sites.”
Rich interfaces are a trend, the only question is what technology will be used!