Offline Game-like Elicitation Methods: Enthiosys

I went to the SDForum “Foundations of Innovation“event yesterday to find out more about Enthiosys.
Enthiosys is a consulting company in the bay area that has developed an innovative approach to doing market research by playing games.
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Games! That’s what MindCanvas is all about! It was very cool to see that we weren’t the only ones who believed that traditional market research was so boring for participants that it was generating bogus data. And that a game (or something game-like) just might be the solution. Enthiosys is all about game-like experiences that you can do face-to-face with your customers. In contrast, MindCanvas is about game-like experiences that you can do remotely over the internet.

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MindCanvas: Reimagining a software category as a Rich Internet Application

AJAX and Rich Internet Applications offer the chance to re-imagine product categories that were previously thought of as mature, finished, and mundane. The first example of this was GMail, which succeeded in re-inventing the moribund category of web mail. More recently, a number of products have re-imagined the word processor as a web application.
I think that, sooner or later, pretty much every application category is going to be rebuilt from the ground up as a rich internet application. It is in this spirit that my crew (<a href="hey guys) and I built MindCanvas. It is a web survey research service, re-imagined as a rich internet application. The process of re-imagining changes the application so much that I’m reluctant to even call what we’ve built survey software. But that’s the easiest way to explain what it is. Now that we’ve released a beta version of the system, I’m finally free to talk about it a little!
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