Yahoo! search presents at Web 2.0 conference

The good
Yahoo is clearly focusing hard on giving publishers LOTS of control as to what kind of adds appear on their site. They talked about the ability to eliminate particular advertisers, only carry advertisements from certain categories, etc. As a content producer, this is awesome. I hate seeing adds for products that I don’t like or wouldn’t endorse on my blog.
The bad
Yahoo! 360 / YahooMyWeb2.0 are currently a data “roach motel”. Data goes in but it doesn’t go out. Not very web 2.0.
The ugly
How many social networking /tagging applications does yahoo have exactly? It currently seems to be a sprawling mess. Sometimes when you try to use one, you end up using another. It’s time to trim the herd and provide a killer integrated social bookmarking / networking / search application.

2 thoughts on “Yahoo! search presents at Web 2.0 conference

  1. Mike October 5, 2005 / 6:52 pm

    I would have to agree with you that what Yahoo! appears to be doing is quite a mess. At the same time, I guess they are starting to encourag rapid experimentation, which is genearlly a good thing.
    However, I wonder too if they will be open enough. My feeling is that Yahoo! will want to continue to be too restrictive, which might be a good opportunity for startups like our own that are embracing web 2.0. Time will tell.

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