A talk by Geoffrey Moore

Geoffrey Moore, the author of “Crossing the Chasm” (the “unofficial bible of silicon valley”) will be giving a talk entitled “What Kind of Software Company are You Trying to Build” in Santa Clara next Tuesday. The event is hosted by the software SIG of TIE Silicon Valley.
I’ve written about Moore’s model and it’s implications for usability before. As the owner of a tiny little software company myself, I expect to learn a lot from this event about how to position our software in the marketplace. Notes on a talk he gave a few weeks ago should give a sense of what to expect.

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